The idea of SEO techniques for ranking your content is about 25 years old but still plays an extremely crucial role and so, you must get the hang of relevant SEO practices in the industry today for attracting traffic and growing your revenue in 2023.
The primary goal for optimizing your content and site aims toward a great user experience. For the same reason, you should focus on how you can produce a piece of content that is so full of value and embedded with the right SEO tactics that it ranks and gets you money.
Here is a list curated specially for your business that contains the newest as well as evergreen SEO trends to follow in 2023.
Focusing on the Core Web Vitals
Core Web Vitals are essentially the new set of factors in the SEO game that will determine the value of the content you publish. These mainly consider the speed with which your page loads, responsiveness, and visibility.
In more technical terms, you must take care of the LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift), which simply refer to the visibility score, download speed, and stability of your page, respectively.
Apart from that, Google has announced that there will be additional factors, joining the core web vital team gradually, that would play a crucial role in determining the rank of your website.
Some of these factors will be discussed in the latter section of the article as individual pointers.
Local SEO
With the ascent of Covid in the past 2 to 3 years, people have been inclined more toward online shopping. However, they still need a store that gives them fast delivery within minutes of placing the order, which can only be done if your store’s website is optimized for local search.
Lately, keywords like “medical shop near me” or “nearby stationery store” are said to be working amazingly for ranking in the initial pages and appearing as a suggestion on the top. Hence, if you have a product-based business that has stores in a certain vicinity, do not forget to optimize your page accordingly in order to add a pointer for your SEO.
Going Beyond Link Building
Link building has always been the top-ranking factor where blogs and website content are concerned and so, there is a need to keep in mind the right strategies for doing this effectively or rather organically.
You have to embed both external links and internal links in your content to make it look wholesome for the crawlers. However, this doesn’t mean that you can link to any random site just for the sake of doing so.
Google is growing smarter with each passing year, paying more attention to the quality, authority, and value that your external and internal links provide.
Excess stuffing of links to irrelevant pages that won’t improve user experience amounts to the pushing down of your page.
Keyword Research
Keyword research is one of the most crucial and supreme components of a healthy SEO strategy. Doing the proper research before getting onto a project is super beneficial since you are then already aware of the trends in the market and what kind of content are people continuously searching for.
For carrying out effective keyword research, you need to focus on the long-tail keywords and choose them according to the search volume per year and search intent.
You can either use the Keyword planner by Googe or go for SEO tools like Ahrefs and Semrush for the same.
EAT
EAT basically stands for Expertise, Authority, and Trustworthiness respectively. You are expected to build your site in a manner that all these components are taken care of.
They are mostly important for niches like finance, medicine, and legal queries. However, you must look out for enhancing these factors irrespective of your niche. The EAT guidelines aim to provide sheer value and information to the users in the most uncomplicated way possible.
For implementing them, you need to focus more on the quality rather than the quantity and add media to the content to make it look attractive and hooking.
Mobile-First Indexing
Introduced in 2016, the mobile-first indexing system encourages blog and website owners to design their page in such a way that it is not different for desktop and mobile users.
Google takes this element as one of the ranking factors since about 92.6% of users (on a global level) prefer using small devices like mobiles and tablets instead of laptops for accessing the internet.
To attain a mobile-friendly website, you can switch to inculcating responsive designs on your website or blog page.
Producing Quality Content
No matter what master SEO techniques you apply, if your core content is not good, your ranking will eventually fall down. Focusing on the value and education that you provide your audience through your content, is the most critical out of all the incoming and changing trends since great content is never outdated.
You can make it look more appealing by including keywords in the subheading and making the opening line hooking. You can further plant more hooks to get your audience reading.
Adding media along with well-researched and beautifully written content does most of the work for your blog to rank.
SERP Optimization for featured snippets
Snippets are basically the small explanation of your query which pop up at the top on the initial page of Google. Even if your blog is not ranking for the primary keyword, but you have written the content in such a way that gives a direct solution to your question, search engines will show your blog in the first position.
You need to design your content in a very wholesome fashion such that you get featured in the “frequently asked question” section and hence appear on the top.
This will automatically increase your traffic very organically and hence you will generate good revenue.
Using Video Content
Visualization has become a necessity since people find it more appealing and get attached to the content more if it has some media linked to it. It is indeed a great way to increase your engagement rate and it also helps with the enhancement of all the KPIs on the whole.
The best and fastest-growing visual channel wherein you can post your videos is YouTube. If done right and with consistency, this can be your alternate revenue source as well.
You can script out content and reuse it for your blog, scattering links for the relevant video content.
Machine Learning
Since the scope of technology is visibly rising in every industry, you should focus on curating flawless content with the right strategies in mind to satisfy the crawlers and your audience in the longer run.
Additionally, attaching relevant pictures and videos is also a part of it, equating to the right optimization of your blog.
Long-Form Content
One of the most basic but essential parts of the whole SEO game is producing long-form content since it can never go out of fashion. Long content is beneficial for both you and your audience.
For instance, if you are writing about “How to start a food blog”, you possibly cannot sum it up within 500 words. Even if you manage to do it, it will be incomplete, and unhelpful for the readers.
You want to create content that is extremely inclusive and wholesome for the readers. Design the outline in such a way that it becomes the one-stop solution for the people looking for their answers.
Optimizing Images
Although image optimization might seem like a trivial trend, surprisingly it adds to the ranking of your page. In the first place, you want to get copyright-free images so that you won’t have an authority issue later.
Once you fetch the ideal images which resonate with the voice of your content, you need to attach clickable links and alt tags. This will not only be helpful for your audience but will also be easy for the crawlers to identify the optimization ratio, increasing the chances for more visibility.
Conclusion
The 2022 SEO trends discussed in the article are sufficient for you to get your content some kick and reach up to the initial pages of search engines. Some trends like keyword research and link building are evergreen and will always be on the top.
Hence, focus on the core optimization strategies, including the above mentioned factors, and you are all set to get your content ranked!