LinkedIn-B2B Marketing

LinkedIn Marketing, it can  undoubtedly be labeled as one of the most important social networks. It connect with professionals and the best platform to succeed in B2B marketing. It’s not so long ago that LinkedIn turned from an all professional website to one of the biggest world forces that connect millions and millions of professionals. In April 2007, LinkedIn reached 10 million users, and now, as per statistics, there are over 600 million users in LinkedIn. More than 45% of the social media traffic to B2B company sites is driven from LinkedIn. If you are a B2B marketer, and still haven’t started using LinkedIn, there’s only one thing to say – It’s high time!

LinkedIn Marketing, few reasons why you should be using LinkedIn to generate B2B business in 2021

Lead Generation

Unlike many other social media platforms, LinkedIn offers exceptionally distinctive methods of identifying and generating potential leads and converting them into customers. Connecting with potential client and marketing them through LinkedIn will give an opportunity to get identified and to make sales. 

Building Traffic

One of the most powerful features of LinkedIn that, it must not go without being noticed is the power in building links and driving traffic. Creating high-quality content on business or commerce-related topics are often being shared more on LinkedIn than on any other social media.

Brand building and reputation

LinkedIn is a platform where more than 3 professionals signup every second. Based on your products/services/business/companies, you can connect with the personnel or businesses that are beneficial to you. You can also increase the credibility and visibility as a brand by using different features in LinkedIn.

LinkedIn Marketing: Social CRM

Integrated with CRM systems, LinkedIn can be one of the best tools to use for the selection of potential employees and co-workers. Besides, it gives you the opportunity to contemplate your competitors.

Through Leadership

If you have excellent expertise in a particular area, The main purpose of thought leadership goes beyond just brand awareness. It aims for valid, or more meaningful connections and relationships with the people or audience you prefer, and LinkedIn is by far the best platform to do that.

In conclusion, LinkedIn can be one of the most successful B2B channels for your marketing if implemented correctly.

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